When Nondumiso Pikashe was teaching English and life orientation in a school in Cape Town, she thought there was no place for wine in her life.
Her brother was a wine abuser and in her community, wine was regarded as something that created drunkards.
Lastly, the South African-Chinese import/export relationship is skewed.
We need to increase South African products in China [to address the trade imbalance]." A gold mine The Chinese mainland has been an amazing discovery for the South African wine industry.
On the other hand, this is a relatively untapped market with a large number of potential consumers who are well-heeled and different consumer behaviors more focused on authenticity and quality than on price alone.
To overcome some of these challenges, Stellenbosch has modified part of its packaging and communication tools.
Ses'Fikile, derived from Xhosa, one of the major languages spoken in South Africa, means "we have arrived." "It is a multifaceted concept," Pikashe told Beijing Review.
"It refers to the arrival of women in a space previously reserved for men, to collaborate with them, and the arrival of South Africa itself in the global arena, to compete with other wine-producing regions." Ses'Fikile makes three wines but is yet to get major retailers to sell them.
It took part in the roadshows in China last year and was back in March at the Chengdu promotion.
This year, the South African wine industry will have a substantial presence in promotional events in China.
In March Chengdu, a city in southwest China's Sichuan Province, famed for its panda breeding and research center, hosted the Great Wines of the Southern Hemisphere 2017 trade show in which South African vintners participated.
Come October, WOSA will lead a three-city roadshow on the Chinese mainland.
Finally, in November, South African wines will once again sparkle in Pro Wine China, an annual wine and spirit industry fair in Shanghai. Located on the picturesque Stellenbosch wine route in Western Cape, a prime tourist destination, Stellenbosch Vineyards is a 13-year-old company exporting its portfolio to 39 countries.
But a decade later, she is the co-owner of a vineyard and teaching youngsters the potential of winemaking as a lucrative career path and a step to strengthen the national identity.